NOW Watch


‘Now’ is an object crafted with intension. It is jewellery that references a well established visual archetype in order to subvert culturally entrenched notions of time and its importance. ‘Now’ is worn in the place of a regular watch but simply features the word ‘now’ in three dimensional lettering with the ‘past’ before it and the ‘future’ on the other side. It reminds the user to question their perception of time, and the tasks that they ll it with, either through necessity or frivolity. Wearing any traditional watch in- forms the behaviour of the user in subtle ways and re- inforces behaviours; ’Now’ works towards untangling these habits.